Bengaluru Mutual Funds · SIF · PMS · Insurance

Smarter investing, catalysed.

iCatalyst Capital is an AMFI-registered mutual fund distributor in Bengaluru, bringing research discipline to every rupee you invest. We build goal-based portfolios on a structured risk profile, screen the fund universe every quarter, and keep a review rhythm that holds you on course through every market cycle.

20Years of experienceAcross capital markets and insurance
250+Families we serveIn Bengaluru and across India
1,120Goals trackedRetirement, education and home goals reviewed and tracked

FIGURES AS ON 31 MAR 2026

AMFI ARN
ARN-300910
Valid till 03 Jul 2027
APMI · PMS distributor
APRN01059
Valid till 14 Oct 2027
Insurance licences
Life · 00578292
Health · 20022833 · in force since 2015
Head office
Bengaluru, Karnataka
Serving investors across India
Our approach

Great investing is rarely about predicting markets. It is about process: understanding what the money is for, respecting risk, and reviewing with discipline.

The iCatalyst edge

Research-led. Risk-aware. Relentlessly reviewed.

Behind every recommendation sits a repeatable framework, so the funds you hold are there for a reason you can see.

Every quarter, the fund universe is screened again

Our in-house tracking and filtering framework works alongside multiple independent fund-analysis platforms. Schemes earn a place on the shortlist by passing each filter, not by reputation.

Risk comes before return

A structured questionnaire places you in one of five risk profiles before any product is discussed.

ConservativeAggressive

Goals, not products

Each goal gets its own timeline, target amount and asset mix, mapped to a defined model portfolio.

RetirementEducationHomeEmergency fund

Transparent by design

We tell you how we are paid and what your alternatives are, in plain language.

Regular PlanThrough us; commission included in expense ratio
Direct PlanLower expense ratio; no distributor

One view for the whole family

Mutual funds, SIFs, PMS and insurance, across every family member, tracked together and reviewed in a single conversation rather than scattered across folios and portals.

What we offer

Four products. One view of your money.

Mutual funds, Specialized Investment Funds, portfolio management services and insurance, each chosen to fit a single picture of your goals, risk profile and time horizon.

01 · MUTUAL FUNDS

Mutual Funds and SIPs

Start a SIP or invest a lump sum in equity, debt, hybrid and index schemes from SEBI-registered AMCs, matched to your risk profile.

  • SIPs and lump-sum investments linked to defined goals
  • STP and SWP strategies for deployment and withdrawals
  • Quarterly scheme screening and portfolio review
  • Consolidated view of holdings across AMCs

Investments are made in Regular Plans, on which we receive commission from the AMC. Mutual fund investments are subject to market risks, read all scheme related documents carefully.

02 · SIF

Specialized Investment Funds

SEBI's newest category, sitting between a mutual fund and a PMS: long-short and sector-rotation strategies inside a regulated fund structure.

  • Minimum investment of ₹10 lakh per PAN, across an AMC's strategies
  • Equity, debt and hybrid long-short strategies, and sector rotation
  • Run by SEBI-registered AMCs under the mutual fund regulations
  • For investors who want more flexibility without a ₹50 lakh PMS ticket

SIF strategies use derivatives and may take unhedged short exposure, so risk is higher than a conventional mutual fund. Redemption windows and notice periods vary by strategy; read all scheme related documents carefully.

03 · PMS

Portfolio Management Services

Access to strategies run by SEBI-registered portfolio managers, for investors seeking a concentrated, professionally managed portfolio.

  • Minimum investment of ₹50 lakh, as prescribed by SEBI
  • Due diligence on strategy, process, track record and costs
  • Clear walkthrough of fee structures and exit terms
  • Periodic review alongside your other holdings

We distribute PMS as an APMI-registered distributor (APRN01059); the portfolio is managed by the portfolio manager. Please read the Disclosure Document carefully before investing.

04 · INSURANCE

Insurance

Protection comes first. We help you put the right cover in place before a single rupee is invested.

  • Term life cover sized to income and liabilities
  • Health insurance for individuals and families
  • Adequacy review of your existing policies
  • Support with claims documentation

Insurance is the subject matter of solicitation. Please read the sales brochure and policy wording carefully before concluding a sale.

How we work

A short beginning, then a long partnership.

Onboarding takes a few conversations. What follows is the part that compounds: a review rhythm that runs for as long as you invest with us.

Getting started · first weeks to first review
  1. 01

    Exploratory sessions

    We listen first: your goals, timelines, existing investments and the questions on your mind.

  2. 02

    Risk profiling

    A structured questionnaire places you in one of five risk profiles, from Conservative to Aggressive.

  3. 03

    Model portfolio and first investments

    Your profile maps to a defined model portfolio and asset allocation, which guides every scheme we propose.

  4. 04

    Your first review

    A quarter in, we sit down again: is the allocation behaving as expected, are the SIP dates and amounts right, is any goal or cover still missing? This is where onboarding hands over to the cycle that runs alongside.

Every year after · the part that compounds
  • Quarterly
    Portfolio review

    We re-screen the fund universe, then review your holdings against your goals and allocation.

  • When it drifts
    Rebalancing

    If allocation moves away from your model portfolio, we show you what to correct and why.

  • Annually
    Goal and cover check

    Targets, contributions and insurance cover are revisited against where life actually is.

  • Whenever
    Life changes

    A new job, a child, a home, a windfall: the plan is reworked around the change, not after it.

Between reviews

Your portfolio, open whenever you want to look.

Holdings, transactions, capital gains and statements across every family member, on your phone or in a browser. The same numbers we work from, sourced from the AMCs and registrars.

Calculators

Put numbers to your goals.

Two quick illustrations: what a monthly SIP could add up to, and what it may take to reach a goal. Adjust the inputs to explore.

₹1K₹10L
1 yr35 yrs
4%14%
0%25%
Total invested
Illustrative gains
Illustrative value
Illustrative valueAmount invested

For illustration only. The assumed rate of return is not guaranteed and does not represent the past or expected performance of any mutual fund scheme. Figures do not account for expenses, exit loads or taxes. Mutual fund investments are subject to market risks, read all scheme related documents carefully.

Deepak Iyengar, Founder of iCatalyst Capital, at the India INX trading floor
Be the catalyst, not the noise.

The principle the firm was built on.

FAFM, IIM KozhikodeAFP, FPSB IndiaNISM V-ANISM V-DNISM X-A & X-BNISM XXI-A

Deepak Iyengar

Founder · iCatalyst Capital, Bengaluru
About the firm

Built around a process, not a personality.

iCatalyst Capital is a Bengaluru-based investment distribution firm. We work with families, salaried professionals and business owners across India, distributing mutual funds, Specialized Investment Funds, portfolio management services and insurance under one roof.

The firm runs on documented method rather than individual judgement calls: a risk profile on record for every client, a defined model portfolio for each of the five profiles, a fund shortlist refreshed every quarter, and a review calendar that does not depend on anyone remembering to call. The reasoning behind every holding is written down in your file, so a review never rests on one person's memory.

Research deskQuarterly screening of the fund universe, and the model portfolios behind every recommendation.
OperationsKYC, onboarding, transactions and statements, tracked through to completion.
Client serviceOne desk for queries and requests: support@icatalystfp.com.
8 yearsOur founder's years at ICICI Prudential Life, in insurance
12 yearsiCatalyst Capital, as an AMFI-registered Mutual Fund Distributor
Client reviews

Why families stay with us.

Read all reviews on Google
“Very professional, thorough research, easy to approach and honest people to work with. Goals and their mapping to your current investment is made clear so you have a better picture. Highly recommended!”
Anjan Kumar
Google review · Local Guide
Full review
“I get complete transparency about my investments via iCatalyst website as well as mobile app, along with in-person reviews every 6 months to assess the health of investments and progress towards goals.”
Roshan Ramachandran
Google review · Client for 11 years
Full review
“I have been investing through iCatalyst since Mar 2019. … They will understand your requirements, work with you to plan your financials for the coming years / decades and help you achieve your goals.”
Pradeep Kumar
Google review · Investing since 2019
Full review
“Deepak and his team have been part of my … journey for the last 8 years. They know what they are doing …”
Vandana Dhayalan
Google review · Client for 8 years
Full review

Reviews and excerpts from reviews posted by clients on our Google Business Profile; the full reviews are linked above. Excerpts omit references to investment returns and advisory terms. They describe individual experiences of our service; they are not a promise or indication of investment results, and your experience may differ. Mutual fund investments are subject to market risks, read all scheme related documents carefully.

Rooted in Bengaluru

A mutual fund distributor rooted in Bengaluru, serving investors across India.

Meet us at our Jayanagar office in Bengaluru, or invest with us online from anywhere in India.

Investor education

Questions investors ask us most.

Clear answers, without the jargon. For anything else, just ask.

What does a mutual fund distributor do?

We help you understand mutual fund schemes, match them to your goals and risk profile, complete the paperwork, and review your investments over time. We are paid by the fund house through commission on Regular Plans.

What is the difference between a Direct Plan and a Regular Plan?

Both plans hold the same portfolio. A Regular Plan includes a distributor's commission in its expense ratio; a Direct Plan does not, so its expense ratio is lower. You can invest in Direct Plans on your own through the AMC or other platforms.

How do I start a SIP with iCatalyst Capital?

Book a consultation, complete your KYC and risk profile, and we set up the SIP with the chosen scheme in your own name. The whole process is usually done in two or three conversations, in person at our Jayanagar office in Bengaluru or online, and the SIP can start from the next available date.

Do you work with investors outside Bengaluru?

Yes. We are based in Jayanagar, Bengaluru, and work with families and professionals across India. Onboarding, transactions and quarterly reviews all happen online for clients outside the city.

How much do I need to start?

Many mutual fund schemes accept SIPs from as little as a few hundred rupees a month; the minimum depends on the scheme. Specialized Investment Funds require at least ₹10 lakh per PAN, and Portfolio Management Services at least ₹50 lakh, as prescribed by SEBI.

What is a Specialized Investment Fund?

SIF is a category SEBI introduced in 2025 for investors who want strategies beyond a conventional mutual fund, such as equity or debt long-short and sector rotation. It is offered by mutual fund houses under the mutual fund regulations, with a minimum investment of ₹10 lakh per PAN across an AMC's strategies. Risk is higher than a standard scheme, because these strategies use derivatives.

Why is risk profiling important?

Your risk profile reflects both your ability and your willingness to handle ups and downs. It decides your asset allocation, which usually matters more to long-term outcomes than the choice of any single fund.

Are returns guaranteed?

No. Mutual funds, SIFs and PMS are market-linked, and their value can go up or down. Anyone promising assured returns on these products should be treated with caution.

How often will my portfolio be reviewed?

Every quarter. We also get in touch when a life event, a change in your goals, or a significant drift in your asset allocation calls for a conversation.

Disclosures

How we are registered, and how we are paid.

Everything you should know about working with us, in plain language.

Registration and regulatory status

Registered with AMFI. AMFI Registration Number (ARN): ARN-300910. Date of initial registration: 03 Jul 2024. Current validity of ARN: 03 Jul 2027. You can verify our ARN on the AMFI website.

Registered with APMI. APMI Registration Number: APRN01059. Date of initial registration: 13 Oct 2024. Current validity: 14 Oct 2027. This registration covers the distribution of Portfolio Management Services.

Insurance licences. Life insurance: Licence No. 00578292, in force since 01 Apr 2015. Health insurance: Licence No. 20022833, in force since 01 Apr 2015.

We are not registered with SEBI as an Investment Adviser, Research Analyst or Portfolio Manager. Any guidance we provide is incidental to the distribution of the products listed on this website.

Commission disclosure

We receive commissions from Asset Management Companies, portfolio managers and insurers for the products we distribute. For mutual funds, this commission is paid by the AMC and forms part of the Regular Plan's expense ratio.

Commission rates vary across schemes and AMCs. The commission paid to us on your investments is shown in your Consolidated Account Statement (CAS).

Indicative rates by scheme category are set out in full on our commission disclosure page, which is kept current as AMCs revise their structures.

Portfolio Management Services

The minimum investment in PMS is ₹50 lakh, as prescribed under the SEBI (Portfolio Managers) Regulations, 2020. PMS investments are subject to market risks, and there is no assurance that a strategy's objectives will be achieved.

We distribute PMS as an APMI-registered distributor, APRN01059. Past performance of a portfolio manager does not indicate its future performance. Please read the Disclosure Document and client agreement carefully before investing.

Grievance redressal

Level 1. Write to our support desk at support@icatalystfp.com. We acknowledge every complaint within 2 working days and aim to resolve it within 15 working days.

Level 2. If your complaint is not resolved within that timeline, or you are not satisfied with the resolution, escalate to Deepak Iyengar, Founder, at deepak@icatalystfp.com. Please quote your Level 1 reference so we can pick up the history.

Beyond us. You may also take the matter to the AMC concerned, then to AMFI's distributor grievance cell, and then to SEBI through SCORES or the SMART ODR portal. For insurance, contact the insurer or IRDAI's Bima Bharosa portal.

KYC and investor awareness

KYC is a one-time exercise while dealing in securities markets. Once KYC is completed through a SEBI-registered intermediary, you need not repeat it when approaching another intermediary.

Investors should deal only with registered mutual funds, details of which can be verified on the SEBI website under "Intermediaries/Market Infrastructure Institutions".

Insurance

Insurance is the subject matter of solicitation. Please read the sales brochure carefully before concluding a sale.

IRDAI is not involved in activities like selling insurance policies, announcing bonus or investment of premiums. Public receiving such phone calls are requested to lodge a police complaint.

Get in touch

Start with a conversation.

Tell us a little about what you are saving for, and we will set up an exploratory session at a time that suits you: at our Jayanagar office in Bengaluru, or online.

OfficeNo. 35/29, 3rd Floor, 11th Main Road, next to Axis Bank, 5th Block, Jayanagar, Bengaluru, Karnataka 560 041, India
Get directions
HoursMonday to Saturday, 10:00 am – 6:30 pm